I'm writing this blog post about Tampa International Airport as a Blizzard rages outside. I'm pretty sure I chose it because while I'm excited for the Blizzard and the fun snow, I desperately long for warm sand on my toes. Their Facebook page is promoting $35 one-way flights from PVD now through March 16. But, more than that, the page promotes events and continues to highlight the Airport's commitment to customer service. The pinned post is the Sunflower Lanyard program which promotes services available for hidden disabilities. A program that's only been adopted by a handful of U.S. airports. It seems customer service is at the core of the airport's values and Tiger's Big Adventure was not an unusual occurrence.
Tiger's Big Adventure reached far beyond the target audience--which was anyone who would travel through Tampa. Their aim to highlight exceptional customer service went far beyond service and struck a chord at a human level. Most people have had a beloved toy or blanket as a child--this content was so relatable as a parent and people were quickly able to connect to how that child must have felt.
It brought people across the globe together in conversation. It humanized a giant corporation in a way that everyone could relate to. People shared their own experiences with the airport and the social media managers sat back and let the conversation grow organically.
I don't think there is anything more that could have been done. I don't think the airport ever thought that this story would garner the attention that it did either.
References
Tale of tiger's big adventure highlights airport's commitment to customer service - The Shorty Awards. (2022). Retrieved 29 January 2022, from https://shortyawards.com/8th/boy-leaves-stuffed-tiger-at-tpa-returns-to-a-tale-of-tigers-big-adventure-see-more-at-httpww
No comments:
Post a Comment